| Company | Industry | Country | Revenue | Employees | Tier |
|---|---|---|---|---|---|
| Microsoft | Technology | USA | 168.1B | 163,000 | Enterprise |
| Goldman Sachs | Finance | USA | 44.56B | 40,500 | Enterprise |
| Pfizer | Healthcare | USA | 51.75B | 78,500 | Enterprise |
| Walmart | Retail | USA | 559.2B | 2,300,000 | Enterprise |
| Siemens | Manufacturing | Germany | 86.85B | 293,000 | Enterprise |
Anaplan Users List — Complete Market Intelligence 2025
Anaplan is the enterprise cloud platform for connected planning — a category it largely invented and still dominates. Deployed by some of the world's largest companies to connect financial planning, supply chain forecasting, workforce planning, and revenue optimisation into a single integrated model, Anaplan has become the de facto standard for organisations that take planning seriously as a competitive capability.
ELP Data has built a verified database of companies actively running Anaplan across their planning functions, along with the specific Finance, Sales Operations, Supply Chain, and HR decision-makers who own those deployments. This report covers the full Anaplan installed base: scale, industry distribution, geographic reach, key job titles, and how B2B vendors can use this intelligence to build precise, high-quality pipeline.
What Is Anaplan?
Anaplan was founded in York, England in 2006 by Michael Gould, Guy Haddleton, and Chris Knowles. The company was built on a proprietary in-memory calculation engine called the Hyperblock — designed to handle the complex, multi-dimensional modelling that financial planning requires without the performance limitations of spreadsheet-based or legacy OLAP approaches. The Hyperblock can process billions of data cells in real time, enabling large enterprises to run planning models that would be computationally impossible in Excel or even traditional BI tools.
Anaplan went public on the NYSE in 2018 and was subsequently acquired by Thoma Bravo in 2022 for approximately $10.7 billion — one of the largest software acquisitions of that year. Under Thoma Bravo's ownership, Anaplan has continued expanding its Connected Planning platform while deepening integrations with Salesforce, SAP, Oracle, and Workday.
The platform addresses planning across multiple business functions:
- Financial Planning and Analysis (FP&A) — budgeting, forecasting, long-range planning, scenario modelling, and management reporting
- Sales Performance Management (SPM) — quota setting, territory design, incentive compensation management, and pipeline forecasting
- Supply Chain Planning — demand forecasting, inventory optimisation, capacity planning, and S&OP processes
- Workforce Planning — headcount forecasting, skills gap analysis, and HR financial modelling
- Marketing Planning — marketing budget allocation, ROI modelling, and campaign performance forecasting
- Operations Planning — operational KPI planning, resource allocation, and performance management
Anaplan competes with Oracle EPM Cloud, SAP Analytics Cloud (BPC), IBM Planning Analytics (formerly TM1), Workday Adaptive Planning, OneStream, and Board International. Its differentiation lies in the Hyperblock's calculation speed, the platform's ability to connect planning across multiple departments simultaneously, and its robust model-building capabilities.
Why the Anaplan Installed Base Is a Premium B2B Target
Companies that have deployed Anaplan are not experimenting with connected planning — they are fully committed to it. Anaplan implementations are significant investments: typical enterprise projects cost $300,000 to over $1 million annually in licensing alone, with implementation and professional services adding considerably to the total cost of ownership. Companies that make this investment are organisations where planning is a strategic priority, not a back-office function.
They are data-driven at the executive level. Anaplan is deployed and sponsored by CFOs, Chief Revenue Officers, Chief Supply Chain Officers, and CHROs who use it for board-level reporting, investor guidance, and strategic resource allocation. These are organisations where quantitative decision-making permeates leadership — making them ideal buyers for adjacent analytics, data quality, and decision intelligence solutions.
They have complex, multi-source data challenges. Every Anaplan deployment requires clean, reliable data from ERP systems, CRM platforms, HRIS, and operational databases. Data quality issues, integration gaps, and data latency problems are persistent challenges that create ongoing demand for data management, ETL, and master data management solutions.
They are in active platform evolution. The connected planning market is evolving rapidly with AI, machine learning forecasting, and real-time scenario modelling. Anaplan users are constantly evaluating adjacent AI capabilities — making them receptive to AI-powered forecasting tools, natural language planning interfaces, and predictive analytics solutions.
They have large planning communities. Enterprise Anaplan deployments typically involve 50–500+ model builders, planners, and end users. Training, change management, certification, and user enablement services are in constant demand.
Anaplan Users by Industry
Financial Services and Banking (28%): Banks, insurance companies, asset managers, and financial services firms use Anaplan for financial forecasting, regulatory capital planning, and risk-adjusted performance management. The ability to model complex financial scenarios with Anaplan's multi-dimensional engine is particularly valuable in financial services where stress testing, scenario analysis, and regulatory compliance planning are daily requirements.
Technology and SaaS (24%): Software companies and technology firms represent a major Anaplan user segment. SaaS companies use Anaplan for revenue planning — ARR modelling, churn forecasting, expansion revenue optimisation, and quota setting for sales teams. The integration between Anaplan and Salesforce is particularly popular in the technology sector, enabling real-time sales performance management alongside financial planning.
Manufacturing and Consumer Goods (18%): Complex global manufacturers use Anaplan for integrated business planning (IBP), connecting demand forecasting, supply planning, financial planning, and operational execution in a single connected model. Consumer goods companies rely on Anaplan for promotional planning, trade spend optimisation, and new product launch financial modelling.
Retail and eCommerce (12%): Retailers use Anaplan for merchandise planning, inventory optimisation, store financial planning, and supply chain coordination. The platform's ability to handle the large data volumes and complex hierarchies of retail planning makes it well-suited for omnichannel retail environments.
Healthcare and Life Sciences (10%): Pharmaceutical companies, hospital systems, and medical device manufacturers use Anaplan for clinical trial budget planning, drug launch financial modelling, and commercial excellence planning. Life sciences companies particularly value Anaplan's ability to model complex go-to-market scenarios for new products across multiple geographies.
Energy and Utilities (8%): Energy companies use Anaplan for capital project planning, trading book financial modelling, and operational cost management across distributed asset portfolios.
Geographic Distribution of Anaplan Users
North America (46%): The United States represents the single largest Anaplan market, reflecting both Anaplan's San Francisco headquarters and the US enterprise market's early adoption of connected planning as a strategic capability. The technology sector concentration in San Francisco, New York, and Austin drives disproportionate Anaplan density in those metros.
Europe (32%): The UK, Germany, France, Switzerland, and the Netherlands lead European Anaplan adoption. Financial services firms in London and Frankfurt, manufacturing conglomerates in Germany, and international corporations headquartered in the Netherlands are among the most active European Anaplan deployments. Anaplan's European headquarters in London has supported strong regional growth.
Asia-Pacific (14%): Australia leads APAC adoption, followed by Japan, Singapore, and India. Large multinational companies with Asia-Pacific regional headquarters in Singapore are significant Anaplan users, deploying the platform to connect regional planning with global enterprise models.
Latin America (5%): Brazil and Mexico lead Latin American adoption, primarily as extensions of global Anaplan deployments by multinational corporations.
Middle East (3%): UAE and Saudi Arabia lead adoption in the region, particularly within financial services and government-linked enterprises.
Decision-Maker Contacts in the Anaplan Database
Chief Financial Officers and VP/Directors of FP&A: The primary economic buyers and strategic sponsors of Anaplan deployments. CFOs and FP&A leaders own the financial planning mandate and evaluate solutions for improving forecast accuracy, planning cycle time, and financial insights quality. They are the key decision-makers for Anaplan renewals and expansion.
Chief Revenue Officers and VP of Sales Operations: Owners of Anaplan's sales performance management capabilities. They manage quota design, territory optimisation, incentive compensation programmes, and pipeline forecasting models. They evaluate adjacent solutions for sales analytics, forecasting accuracy improvement, and CRM data quality.
Supply Chain Directors and VP of Operations: Users of Anaplan's supply chain and operations planning modules. They manage demand forecasting models, inventory optimisation scenarios, and S&OP process automation. They evaluate supply chain intelligence tools, supplier data platforms, and logistics optimisation solutions.
Anaplan Model Builders and Solution Architects: The technical practitioners who design, build, and maintain Anaplan models. They are a critical technical audience for training, consulting, integration, and platform extension services. They are influential champions for technical solutions that improve Anaplan model performance or expand its data connectivity.
CHROs and VP of Workforce Planning: Users of Anaplan's workforce planning capabilities, deploying the platform for headcount forecasting, skills planning, and HR financial modelling. They evaluate adjacent HR analytics, talent intelligence, and workforce optimisation solutions.
CIOs and Enterprise Architects: Technology owners who manage Anaplan's integration with ERP, CRM, and HRIS systems. They evaluate integration platforms, data governance solutions, and master data management tools for the Anaplan data ecosystem.
Use Cases for the Anaplan Installed Base Database
Competing EPM Platforms: Vendors selling Oracle EPM, OneStream, Workday Adaptive Planning, or IBM Planning Analytics can use the Anaplan installed base to identify companies that are potentially evaluating alternatives — particularly at contract renewal periods, following major Anaplan pricing increases post-acquisition, or when companies are dissatisfied with model performance at scale.
Data Integration and ETL Solutions: Every Anaplan deployment requires clean, reliable data from multiple source systems. Data integration platforms, ETL tools, data quality solutions, and master data management vendors find Anaplan users to be consistently motivated buyers of solutions that improve the quality and timeliness of data flowing into their planning models.
AI-Powered Forecasting Tools: The planning market is rapidly adopting machine learning-based forecasting to improve accuracy beyond what traditional driver-based models can achieve. Vendors with AI forecasting capabilities — demand sensing, predictive financial forecasting, or ML-enhanced scenario modelling — find Anaplan users to be early adopters seeking to enhance their planning sophistication.
Anaplan Implementation and Consulting Services: Anaplan's certified partner ecosystem creates significant consulting demand. System integrators, boutique Anaplan partners, and management consulting firms use the installed base to identify new client opportunities — particularly companies that are expanding their Anaplan deployment or experiencing model performance challenges.
Training and Enablement: Anaplan model builder certification, end user training, and change management services are in consistent demand across the installed base. Learning management system vendors, training companies, and Anaplan-certified instructors find a ready audience in the Anaplan user community.
Finance Technology Ecosystem Selling: Vendors offering financial consolidation, management reporting, board presentation tools, or CFO analytics platforms can target the Anaplan user base as companies that are already investing in finance transformation and are receptive to adjacent tools that extend their planning capabilities into reporting and analysis.
Data Fields Delivered — Anaplan Users Database
- Full name and verified business email address
- Direct phone number
- Exact job title and seniority level
- Company name and company website
- Anaplan modules confirmed in use (FP&A, SPM, Supply Chain, Workforce)
- Company employee headcount band
- Annual revenue estimate
- Industry classification
- Country, state/region, and city
- LinkedIn profile URL
- Connected ERP/CRM systems (SAP, Oracle, Salesforce integrations confirmed)
- Anaplan model builder or end user designation where identifiable
Data Quality and Compliance
ELP Data maintains 97% email deliverability across the Anaplan users database. Records are verified through technology signal detection, professional network cross-referencing, and quarterly data refresh cycles. Contacts who have changed roles or left Anaplan-using companies are updated or suppressed before delivery. All data is sourced and processed in compliance with GDPR, CCPA, and applicable data protection regulations across 190+ countries.
FAQ — Anaplan Users List
How many companies use Anaplan globally?
Anaplan's reported customer count exceeds 2,000 enterprise clients globally across paid deployments. ELP Data's database covers verified active deployments with confirmed decision-maker contacts at the senior level.
Can I filter by Anaplan module (FP&A vs SPM vs Supply Chain)?
Yes — where module-level data is available, the database can be segmented by planning function. FP&A, sales performance management, and supply chain planning users can be targeted separately.
What company sizes are represented?
Anaplan is almost exclusively a mid-market to enterprise platform. The database is concentrated in companies with $100M+ in annual revenue and 500+ employees, with significant density in the $1B+ revenue band.
Is the data GDPR compliant?
Yes. European contacts are processed under GDPR legitimate interests provisions for B2B marketing communications, consistent with guidance from the UK ICO and EDPB.
Do you offer a free sample?
Yes — contact ELP Data for a complimentary sample of 50–100 records for your specific target segment before purchasing.
Get the Anaplan Users Database
The Anaplan installed base represents some of the most analytically sophisticated finance, sales, and supply chain organisations in the enterprise software market. These are buyers who understand data, value precision, and make decisions based on evidence — exactly the profile that responds to well-targeted, intelligence-driven B2B outreach.
