Oracle OPERA Users List
Access 35,822+ verified hotels, resorts & hospitality groups running Oracle OPERA — with 65,226+ direct contacts including General Managers, Revenue Management Directors, IT Managers, and CIOs. The definitive list for reaching the global hotel technology market.
Get the Oracle OPERA Users List
Free sample · 35,822+ companies · 24hr delivery
About Oracle OPERA
Oracle OPERA is the world's most widely deployed hotel property management system (PMS), used by major international hotel chains, independent luxury properties, resort groups, and casino hotels across more than 200 countries. Originally developed by MICROS-Fidelio in the 1990s under the name Fidelio, the platform was renamed OPERA following the Fidelio acquisition by MICROS Systems and subsequently expanded through successive versions before Oracle's acquisition of MICROS Systems in 2014 for approximately US$5.3 billion. Under Oracle's stewardship, OPERA has become the de facto standard for enterprise-grade hotel management technology, with its comprehensive functionality, robust multi-property management capabilities, and extensive integration ecosystem making it the preferred PMS for the global hospitality industry's largest and most complex operations.
Oracle OPERA manages the complete guest lifecycle from initial reservation through post-stay engagement. The platform handles reservation management and rate strategy, including advanced rate tier management, negotiated corporate rate structures, last-room availability logic, and multi-channel distribution connectivity. At check-in, OPERA manages room assignment, upgrade management, loyalty recognition, and pre-arrival communication. During the stay, OPERA coordinates housekeeping workflow, food and beverage charges, spa and activity billing, minibar management, and group block management. At checkout, OPERA handles folio settlement, loyalty point accrual, accounts receivable management, and post-stay survey triggers. This end-to-end coverage of the guest journey in a single unified platform is the core reason OPERA has achieved and maintained its dominant position in enterprise hotel technology.
The platform has been developed into two primary deployment variants that serve different segments of the hotel market. OPERA 5, the established server-based on-premise version, remains widely deployed at full-service hotels and resort properties globally — particularly at complex properties where on-premise deployment provides the performance, customisation depth, and operational resilience that some operators require. OPERA Cloud, Oracle's cloud-native, browser-based SaaS successor, is designed for hotels seeking the operational flexibility, reduced IT infrastructure investment, and continuous feature delivery of a cloud-hosted PMS. Oracle has committed to a long-term migration path from OPERA 5 to OPERA Cloud, supported by dedicated migration tooling, certified implementation partner programmes, and financial incentives for early movers — creating a substantial multi-year migration market across the large OPERA 5 installed base.
OPERA's integration ecosystem is one of its most commercially significant characteristics. The platform maintains certified integrations with hundreds of third-party technology products — spanning revenue management systems from IDeaS, Duetto, and Atomize; channel management platforms from SiteMinder and RateGain; central reservation systems from Amadeus, Sabre, and Travelport; payment gateways from numerous providers; door locking systems from ASSA ABLOY and dormakaba; and guest experience platforms covering mobile check-in, digital concierge, and in-room technology. This integration ecosystem means that OPERA is not merely the PMS for a hotel — it is the central hub through which every other technology in the hotel's stack must connect. Any technology vendor selling to OPERA hotels needs to be able to demonstrate integration with OPERA, making the OPERA installed base the defining target audience for the entire hotel technology vendor community.
The hospitality industry's post-pandemic technology investment cycle has created exceptional commercial activity within the OPERA user community. Hotels are investing heavily in contactless check-in, mobile key technology, digital concierge platforms, automated upselling tools, and operational efficiency systems that reduce labour dependency — all of which require integration with the OPERA PMS. Oracle's OPERA Cloud REST API has significantly lowered the integration barrier, enabling a new generation of hospitality technology companies to build certified OPERA integrations and reach the installed base with compelling propositions. The combination of a large, globally distributed installed base, active technology investment cycles, and a well-defined set of decision-makers makes the OPERA user community one of the most commercially attractive audiences in the entire B2B technology landscape.
ELP Data's verified Oracle OPERA Users List gives you direct access to the 35,822+ confirmed properties and hospitality groups currently running Oracle OPERA as their central property management system. With 65,226+ verified decision-maker contacts including General Managers, Revenue Management Directors, IT Managers, and CIOs, the list provides the targeting precision to run effective outreach campaigns, account-based marketing programmes, and partner network development initiatives across the global OPERA ecosystem.
Oracle OPERA Users List by Industry
OPERA is deployed across the full spectrum of hospitality and accommodation property types worldwide. The following breakdown shows the primary segments within our verified OPERA installed base database.
Full-Service Hotels & Chains
14,200+Major international hotel chains and full-service hotel brands use OPERA as their group-wide PMS for managing reservations, rates, and guest services across multi-property portfolios. These organisations run OPERA at every property in their portfolio and coordinate rate strategy and guest programmes centrally. Their technology decision-makers — including Regional Technology Directors, Group CIOs, and VP of Operations — control technology investment across hundreds of properties and represent the highest-value accounts in the OPERA ecosystem for enterprise technology vendors.
Luxury & Boutique Hotels
7,800+Independent luxury hotels and boutique properties use OPERA for its depth of guest profile management, preference tracking, and high-touch service coordination capabilities. These properties demand exceptional data quality and personalisation capability from their PMS — tracking guest preferences, communicating with guests pre-arrival, and coordinating bespoke in-stay services across departments. Technology vendors targeting the luxury segment will find OPERA the common platform thread, with Guest Experience Managers and General Managers the primary buyer contacts.
Resorts & Leisure Properties
5,400+Beach resorts, ski resorts, and leisure destination properties use OPERA for managing complex multi-outlet operations including accommodation, spa, golf, water sports, activities, and multiple food and beverage outlets. Resort operations are among the most complex in hospitality — with activity scheduling, equipment hire, spa appointment management, and multi-venue dining all requiring integration with the central PMS. Revenue Management Directors and IT Managers at resort properties are active buyers of complementary technologies that enhance OPERA's capability in these complex environments.
Casino Hotels & Gaming Resorts
3,200+Casino hotels and integrated resorts use OPERA for its deep integration with gaming management systems, complimentary room management, high-roller programme administration, and high-volume group and convention business management. The casino hotel segment is characterised by very large properties, extremely high transaction volumes, and complex guest programme management requirements. CIOs and IT Directors at casino hotels are sophisticated technology buyers with substantial budgets and specific integration requirements that create premium sales opportunities for technology vendors with OPERA integration capabilities.
Extended Stay & Serviced Apartments
2,900+Extended stay operators and serviced apartment providers use OPERA for managing long-stay reservations, weekly and monthly billing structures, apartment inventory management, and amenity service coordination. The extended stay sector has seen rapid growth as both leisure and corporate travellers increasingly choose apartment-style accommodation. Operations Managers and General Managers at extended stay operators are active buyers of technology solutions that address the unique billing and service complexity of long-stay hospitality.
Conference & Convention Hotels
2,320+Conference hotels and convention centres use OPERA's group and catering management modules to manage complex event programmes, meeting room allocation, audio-visual and catering management, and group billing across multi-day, multi-room event programmes. These properties are among the most operationally complex in hospitality, managing simultaneous group programmes with dozens of breakout sessions, multiple catering setups, and complex account billing requirements. OPERA's group management capabilities make it the PMS of choice for this segment, and the technology decision-makers at conference hotels are active buyers of meeting management, audio-visual, and catering technology that integrates with OPERA.
Recent Developments in Oracle OPERA & Hospitality Technology
Key market developments shaping the Oracle OPERA installed base and the global hospitality technology landscape.
Oracle OPERA Cloud Migration Accelerates Across Major Hotel Chains
Oracle has significantly increased investment in OPERA Cloud migration tooling and its OPERA Cloud partner ecosystem — driving accelerating adoption of the cloud-native PMS among hotel groups previously running OPERA 5 on-premise. Major international hotel chains that standardised on OPERA 5 are executing phased portfolio migrations to OPERA Cloud, attracted by reduced infrastructure costs, continuous feature updates delivered through Oracle's quarterly cloud release cycle, and Oracle's expanding OPERA Cloud marketplace of integrated hospitality applications. For Oracle implementation partners and hospitality technology consultancies, this migration wave represents a multi-year, high-value services pipeline that rivals any previous period of hospitality technology investment. The migration is also creating co-investment activity in complementary systems — as hotel groups migrate their PMS, they are simultaneously evaluating channel management upgrades, revenue management platform replacements, and CRM system investments, compressing what would otherwise be sequential technology cycles into concurrent decision-making processes.
Digital Guest Journey Integration Drives OPERA Ecosystem Expansion
Hotel operators are investing heavily in contactless check-in, mobile key, digital concierge, and personalised pre-arrival communication — all of which require deep, real-time integration with the property management system. Oracle's OPERA Cloud REST API has significantly lowered the technical barrier to building these integrations, enabling a new generation of hospitality technology startups and established vendors to build certified, API-native integrations with OPERA. The result is a rapidly expanding OPERA Cloud Marketplace ecosystem that encompasses dozens of guest experience, digital check-in, upselling, and loyalty management vendors. For technology vendors operating in the guest experience, contactless check-in, and mobile hospitality spaces, this marketplace dynamic creates both a natural go-to-market channel through Oracle and a compelling direct sales narrative to the OPERA installed base. The willingness of OPERA hotels to invest in digital guest journey technology has never been higher — driven by post-pandemic contactless preferences and the hospitality industry's urgent need to reduce front desk labour dependency.
AI-Driven Revenue Management Platforms Target OPERA User Base
The proliferation of AI-powered revenue management systems — including market-leading platforms from IDeaS, Duetto, and Atomize — that integrate natively with Oracle OPERA is creating growing demand for revenue management platform adoption within the OPERA installed base. Hotels that previously relied on OPERA's basic rate management tools are upgrading to dedicated AI-driven RMS platforms to improve RevPAR performance through more sophisticated demand forecasting, competitive rate benchmarking, and automated rate recommendation. The business case for AI-driven revenue management has been strengthened by post-pandemic demand volatility — hotels that experienced unprecedented demand swings during the pandemic recovery recognised the limitations of manual revenue management and have been investing aggressively in automated, data-driven approaches. Revenue management solution vendors targeting OPERA users will find this a commercially active and highly receptive audience, particularly among mid-size and large hotel groups that have the volume and complexity to justify premium RMS investment.
Channel Management Complexity Drives Technology Investment Among OPERA Hotels
The growing complexity of hotel distribution — with hundreds of OTAs, metasearch channels, direct booking tools, corporate travel platforms, and global distribution systems all requiring real-time inventory and rate connectivity — is driving OPERA hotels to invest in sophisticated channel management platforms that can manage this complexity reliably and efficiently. The ability to connect seamlessly with Oracle OPERA's two-way XML and API interfaces is a key selection criterion for channel management vendors targeting the OPERA installed base. Technology vendors with certified OPERA integrations — such as SiteMinder, RateGain, and Siteminder — are in a strong competitive position to win business from the large and commercially active OPERA hotel community. For newer entrants to the channel management market, certification as an OPERA integration partner is a prerequisite for credible commercial engagement with the OPERA installed base, and the OCI-certified partner programme provides a structured pathway to market access.
Geography Breakdown — Oracle OPERA Users List
Contact counts derived from 35,822+ total verified companies in this list.
| Region / Country | Contacts Available | Share | |
|---|---|---|---|
| United States | 17,602+ | 27% | |
| Europe | 14,344+ | 22% | |
| Middle East & Africa | 9,786+ | 15% | |
| Asia Pacific | 9,788+ | 15% | |
| United Kingdom | 5,222+ | 8% | |
| Canada | 3,274+ | 5% | |
| Rest of World | 5,210+ | 8% |
The United States represents the largest single market within the Oracle OPERA installed base, driven by the dense concentration of full-service hotel chains, independent luxury properties, and resort operations that selected OPERA during the platform's period of rapid expansion in the 2000s and 2010s. The major US hotel markets — New York, Las Vegas, Orlando, Miami, Los Angeles, and Chicago — each contain large numbers of OPERA-running properties across multiple brands and ownership groups. US-based hotel technology decision-makers are among the most commercially active in the global industry, with significant budgets for PMS-adjacent technology and a culture of technology experimentation that makes them receptive to outreach from innovative vendors.
Europe is the second-largest regional market, with particularly strong OPERA penetration in the United Kingdom, Germany, France, Spain, and the Netherlands. The European hospitality market is characterised by a mix of major international chain properties and a substantial independent hotel sector — with independent hotels in markets like the UK and Germany representing significant OPERA installed base volume. The Middle East and Africa region, while smaller in total contacts than the US or Europe, is characterised by extremely large, complex hotel properties — particularly in Dubai, Abu Dhabi, and Riyadh — where Oracle OPERA is the near-universal standard for luxury and full-service hotel management. Technology vendors targeting the Middle East OPERA market will find high average property size and strong IT investment appetite among the major hotel groups operating in the region.
Asia Pacific represents an increasingly important and commercially active segment of the OPERA installed base, with strong representation across Singapore, Thailand, Indonesia, Japan, and Australia. The Asia Pacific hospitality market has seen rapid OPERA adoption as international hotel chains expanded their regional presence through the 2010s, and the region's post-pandemic hospitality recovery has been driving accelerated technology investment. Technology vendors with regional presence in Asia Pacific will find the OPERA installed base a well-segmented and commercially engaged audience for hospitality technology outreach.
Contact Breakdown by Job Title — Oracle OPERA
How 65,226+ verified contacts are distributed across key hospitality decision-maker and operational roles.
| Job Title | Contacts Available | Share | |
|---|---|---|---|
| General Manager / Hotel Manager | 16,493+ | 23% | |
| Director of Revenue Management | 11,462+ | 16% | |
| IT Manager / Technology Manager | 10,030+ | 14% | |
| Front Office Manager | 8,597+ | 12% | |
| CIO / VP of Technology | 7,164+ | 10% | |
| Director of Operations | 5,014+ | 7% |
General Managers and Hotel Managers are the most numerous contact type in the OPERA users list, reflecting the fact that at property level, the General Manager is typically the ultimate commercial decision-maker for technology investment. At independent hotels and smaller branded properties, the GM controls technology budgets directly and is the primary contact for vendors selling property-level solutions. At larger chain properties and groups, the GM remains an important influencer even when central corporate IT controls platform selection — as the operator responsible for running the property, the GM's endorsement of a technology solution is often essential to successful procurement. Technology vendors should consider GMs as both direct buyers and internal champions within hotel group procurement processes.
Directors of Revenue Management represent the second-largest contact segment and are perhaps the highest-intent buyers in the OPERA ecosystem for revenue technology vendors. These professionals are directly accountable for the hotel's RevPAR performance and are continuously evaluating revenue management systems, rate shopping tools, demand forecasting platforms, and distribution optimisation tools that integrate with OPERA to improve commercial performance. Revenue Directors at major hotel chains typically have authority to recommend or select tools within their functional domain, making them both reachable decision-makers and motivated buyers with clear business cases for technology investment.
IT Managers and Technology Managers are the technical gatekeepers of the OPERA environment and are involved in evaluating integration capabilities, certifying new technology connections, and managing the operational stability of the hotel technology stack. For technology vendors, establishing credibility with IT Managers — through OPERA integration certification, reference customer case studies, and demonstrated technical competence — is often the prerequisite for progressing sales conversations with commercial buyers. CIOs and VPs of Technology at hotel groups control the strategic technology roadmap and are the most senior technical buyers in the OPERA ecosystem, with authority over major platform investments including OPERA version upgrades, PMS migrations, and enterprise-wide technology deployments.
Why This List Matters for B2B Marketing
Oracle OPERA is the central nervous system of the global hotel industry. The 35,822+ properties and hospitality groups running OPERA collectively manage millions of hotel rooms across every major market in the world. These organisations are the most commercially active buyers in the hospitality technology sector — continuously investing in revenue management platforms, channel management tools, guest experience technology, payment solutions, and operational efficiency tools that integrate with or complement their OPERA PMS environment. No other hospitality technology installed base comes close to OPERA in terms of market coverage, commercial activity, and relevance to the technology vendor community.
The commercial opportunity for technology vendors within the OPERA ecosystem is not limited to PMS-adjacent products. Because OPERA sits at the centre of every hotel's technology stack — with connections to revenue management, distribution, payment, guest experience, housekeeping, and food and beverage systems — the potential addressable market for any vendor with an OPERA integration encompasses the full range of hotel operating costs and revenue management challenges. Vendors selling payment processing, labour management, energy management, reputation management, event management, or guest communications technology all find the OPERA installed base a highly relevant and commercially engaged audience.
The post-pandemic hospitality technology investment cycle has created an extended period of heightened commercial activity within the OPERA user community. Hotel operators who deferred technology investments during the pandemic are now executing multi-year technology modernisation programmes that include PMS migrations, revenue technology upgrades, digital guest experience deployments, and operational automation investments. This concentrated investment cycle means that the OPERA user community is currently in a period of unusually high buying activity across multiple technology categories simultaneously — creating exceptional commercial opportunity for technology vendors with relevant propositions and the contact data to reach the right decision-makers.
Oracle's OPERA Cloud migration programme is creating an additional layer of commercial activity within the installed base. Hotel groups evaluating the move from OPERA 5 to OPERA Cloud are making simultaneous decisions about their broader technology stack — evaluating channel management platform upgrades, revenue management system replacements, CRM platform investments, and guest experience technology as part of their cloud migration planning. The cloud migration creates a concentrated period of high-intent buying activity across the entire OPERA ecosystem, as hotels compress what would otherwise be separate technology decisions into a single strategic planning process tied to the PMS migration timeline.
Reaching the OPERA user community effectively requires precise, verified contact data. Generic hospitality databases lack the technology-specific segmentation needed to identify OPERA-running properties and the specific decision-maker roles involved in technology procurement. ELP Data's Oracle OPERA Users List is maintained at 97% accuracy through quarterly verification cycles — ensuring that every record represents an active OPERA deployment and every contact is verified as currently in role at that organisation. The combination of technology-specific targeting, role-level segmentation, and quarterly verification makes ELP Data's OPERA list significantly more commercially effective than general hospitality contact databases.
Whether you are targeting property-level IT Managers at individual hotels, Directors of Revenue Management at mid-size hotel groups, or CIOs at the world's largest hotel chains, the ELP Data OPERA users list provides the verified contact intelligence to fuel precise, effective outreach across the global OPERA user community. With 65,226+ contacts segmentable by role, geography, property type, and hotel group, the list supports campaigns of any scale — from targeted ABM programmes focused on a handful of strategic accounts to broad awareness campaigns reaching the entire OPERA ecosystem.
What's Included in Each Record
Every record in the Oracle OPERA users list is built to support immediate, multi-channel B2B outreach. The following fields are included in each verified contact record.
- Full Name & Job Title — Confirms the exact person and their current role — essential for personalised outreach and accurate CRM loading.
- Direct Business Email Address — Verified direct email to the contact's corporate inbox, not a generic info@ address — enabling deliverable, personal outreach.
- Direct Phone Number — Direct dial or mobile number for the contact, enabling SDR cold calling and follow-up alongside email sequences.
- LinkedIn Profile URL — LinkedIn profile link for research, connection requests, and social selling sequences that complement email outreach.
- Hotel / Company Name & Website — Full legal name and website of the hotel or hospitality group, enabling account research and personalisation of outreach messaging.
- Property Type & Brand Affiliation — Classification of the property type and hotel brand or group affiliation, enabling precise segmentation by hotel chain, property category, and operational complexity.
- Number of Rooms (where available) — Room count data for properties where available, enabling segmentation by property scale and supporting ROI modelling for revenue technology solutions.
- Annual Revenue Range — Revenue band classification for the hotel or group, supporting prioritisation of accounts by commercial size and deal value potential.
- Location & Country — Full address including city, country, and region — essential for geographic segmentation and territory-based campaign planning.
- OPERA Version (where available) — Indication of OPERA 5 versus OPERA Cloud deployment where confirmed through our intelligence sources, enabling targeted migration-focused outreach.
- Decision-Maker Seniority Level — Seniority classification (C-suite, VP, Director, Manager) enabling outreach sequence customisation and appropriate messaging calibration.
- Data Verified Date — The quarter in which this record was last verified, confirming currency and supporting confidence in campaign investment.
Sample Data — Oracle OPERA Users
Emails partially hidden for privacy. Full records include direct email, phone and LinkedIn.
| Company | Job Title | Industry | Location | |
|---|---|---|---|---|
| Marriott International | Director of Revenue Management | Hotel & Hospitality | Bethesda, MD | r***@marriott.com |
| Hilton Hotels & Resorts | IT Manager | Hotel & Hospitality | McLean, VA | i***@hilton.com |
| IHG Hotels & Resorts | General Manager | Hotel & Hospitality | Windsor, UK | g***@ihg.com |
| Jumeirah Group | CIO | Luxury Hospitality | Dubai, UAE | c***@jumeirah.com |
| Accor Hotels | Front Office Manager | Hotel & Hospitality | Paris, France | f***@accor.com |
Frequently Asked Questions
What Our Customers Say
Real feedback from clients who purchased the Oracle OPERA Users List from ELP Data.
“We used the Oracle OPERA users list to target Revenue Management Directors and IT Managers at major hotel chains for our revenue management platform launch. The data quality was exceptional — genuinely accurate and senior contacts at exactly the right organisations. We booked 21 qualified demos in the first three weeks of outreach, which was significantly above our typical campaign benchmark. The segmentation by hotel chain and geography was exactly what we needed to focus our limited SDR capacity on the highest-value accounts first. We have since run two follow-up campaigns from the same list with consistent results.”
“The OPERA list is the best hospitality contacts list we've ever purchased from any data provider. The segmentation by hotel group, property type, and geography allowed us to target 5-star properties in Europe and the Middle East with precision, and the contacts were exactly right — IT Managers, Revenue Directors, and Operations VPs who genuinely control channel technology decisions. Nearly zero bounce rate across our entire campaign sequence and excellent response from hotel technology buyers who recognised OPERA as a shared reference point. The ELP Data team was also responsive and helpful when we needed custom filtering.”
“We needed to reach General Managers and CIOs at luxury resort groups in Asia-Pacific for our guest experience platform launch. ELP Data delivered a precisely targeted OPERA users list with verified contacts at exactly the right properties in the right geographies. Our outreach generated several major enterprise opportunities in the first campaign cycle — including two accounts that have since become significant revenue relationships for us. The accuracy of the data was impressive: nearly every contact was genuinely in role at the time of our outreach, with minimal bounce rates and strong reply rates across our email sequences.”
“Solid data for the OPERA community across North America and Latin America. We ran a payment platform campaign targeting hotel IT Managers and Operations VPs at OPERA-running properties and the hit rate was significantly above what we'd seen from other list providers we had used previously. Fast delivery of the segmented list and responsive customer service from the ELP team. Our SDR team commented that the contacts were noticeably more accurate and senior than equivalent lists we had purchased from competitors. We plan to use ELP Data again for our next hospitality technology campaign.”
Related Oracle & Hospitality Technology Lists
If you are marketing to the Oracle hospitality ecosystem, these related lists extend your reach across the full spectrum of Oracle-powered hotel and food service technology buyers.
Get the Oracle OPERA Users List Today
35,822+ hotels · 97% accuracy · Free sample in 24 hours
Request Free Sample →